In their desire to express their appreciation for the local community, Mr. and Mrs. Takitani established the Mamoru and Aiko Takitani Foundation, Inc., in 1993 to provide academic scholarships for higher education to benefit the young people of Hawai’i by recognizing outstanding youths who embody the standards of quality and excellence that the Takitani’s lived by: hard work, innovation, and commitment to excellence.
Individual scholarships of $1,000 are awarded to an outstanding a high school senior from each accredited, qualifying high school in the State of Hawai’i that submits an application, with additional scholarships of up to $10,000 being awarded to students selected as the Foundation’s top award winners each year. Since its inception, the Mamoru and Aiko Takitani Foundation has provided over $2 million dollars in scholarships to students from every eligible high school in Hawai’i. Additional information and application forms for the Takitani scholarship program are available through high school college counselor offices or on our website, www.takitanifoundation.org.
Innovative spirit and a can-do attitude, coupled with a strong dedication and commitment to excellence are qualities that Mamoru Takitani used to build Hawaiian Host, Inc. to into the successful corporation that it is today.
Mamoru Takitani was born on July 21, 1912 in Yamaguchi, Japan and later came to Hawai’i where he attended St. Anthony’s High School on Maui. In 1936, he married Aiko Uno in Wailuku, Maui. The Takitanis relocated to Honolulu where Mamoru founded Hawaiian Host – Ellen Dye Candies on January 1, 1960. From its humble beginnings on Waialae Avenue in Kaimuki, the business grew and moved into new ventures resulting in greater production, expansion into papaya farming and the establishment of retail and restaurant operations. Under Mr. Takitani’s leadership, Hawaiian Host grew and expanded its activities to Los Angeles, Brazil and Japan.
Although Mr. and Mrs. Takitani passed away in 1988 and 2006 respectively, their legacy of dedication, generosity and aloha for the people of Hawai’i continues today through the opportunities they helped create for Hawai’i’s students through the Mamoru and Aiko Takitani Foundation Scholarship Program.
Sharing the Goodness
A portion of the proceeds from every Hawaiian Host product goes to support the Mamoru and Aiko Takitani Foundation and its student scholarship program.